Vendor Financing

Many vendors hesitate to bring up financing because they worry the conversation will turn into a rate discussion. Rates feel sensitive. They change. And once a number is mentioned too early, it can anchor expectations in a way that makes the deal harder to close. The good news is that vendors do not need to talk about rates to set strong financing expectations. In fact, focusing on the right points early often leads to smoother approvals and more confident customers. Wh

Vendors offering financing to customers often face a choice they don’t always realize they’re making. Do you send deals to a large, technology-driven equipment lender built for speed and automation? Or do you work with a smaller, relationship-based lender that takes a more hands-on approach? I think the best option is both. But choosing the wrong one for a specific transaction can slow approvals, weaken terms, or cause deals to fall apart entirely. Understandin

Most vendors don’t lose deals because of price, product quality, or even competition. They lose deals because the financing experience breaks down. When financing isn’t handled correctly, it creates friction at the exact moment a customer should be moving forward. Delays, confusion, and misalignment between the vendor, lender, and customer can quietly derail a deal that otherwise should have closed. Let’s walk through the most common reasons vendors lose deals when financi

When vendors think about offering financing, the goal is simple. Help customers move forward and close more deals. But in practice, financing can become a friction point. Applications stall. Credit questions go unanswered. Approvals come back weaker than expected or not at all. That’s where the right financing partner makes a measurable difference. At Brilliance Funding Partners, our role is not just to submit applications. It is to help deals get done , both toda

In today's market, it's not just the cost of new equipment that’s rising—repairs and maintenance costs are climbing too. For many...

Asking a prospect if they'd like financing doesn’t have to feel awkward—or forced. When positioned as a helpful option, rather than a...

For so many of my customers in trades, manufacturing, or automation, offering financing to commercial customers isn't just a...