Jared Holmes

One of the most common questions I hear is: “Why does this deal only need an application, but that one needs bank statements and tax returns?” From the outside, it can feel random. From a lender’s perspective, it is very deliberate. Whether a deal qualifies as app-only has to do with both the borrower and the equipment itself . What “App-Only” Really Means App-only financing means the lender is comfortable approving the deal based primarily on: Personal credit Business credit The equipment...

Every vendor has been here before. A customer is interested. The equipment is right. The conversation is moving forward. Then the question comes: “What’s the best you can do on the price?” Most of the time, that question is not about the value of the equipment. It is about the customer trying to make the numbers work in their head. When financing is not part of the conversation, price becomes the only lever left to pull. That is where margins start disappearing. Why Customers Ask...

Rates are only one part of a financing decision, but customers tend to fixate on them when they are introduced too soon. When a customer hears a rate before understanding the full context, they often make decisions based on incomplete information. This can cause hesitation or pushback, even when the overall structure makes sense. Financing works best when expectations are framed around outcomes rather than percentages. What Vendors Should Talk About Instead Instead of leading with rates,...